{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S6E5 - How readability can improve your marketing copy: Tools and frameworks","description":"Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that\u2019s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website. Onmisend Email Subject Line Tester - Analyses and improves your email subject lines. WordHippo - Basically a thesaurus on steroids. &amp;nbsp; ... If you\u2019re enjoying the podcast we\u2019d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.  Instagram - @yourmarketingmates LinkedIn - linkedin.com\/your-marketing-mates  See you next week, mates! Belle &amp; Liz. x &amp;nbsp; ","author_name":"Your Marketing Mates","author_url":"http:\/\/yourmarketingmates.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26235561\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/145922748"}