{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt \u2014 Part II","description":"In Part two of my interview with Jonathan Cronstedt, we dive into how he built the \u201cKajabi Heroes\u201d program to supercharge growth for what would eventually become a company that\u2019s valued at $2B.  In addition to step-by-step advice for building your own community to land referrals and create loyalty, you\u2019ll also hear about \u2026 \u2714\ufe0fCreating \u201cNorth Star\u201d business metrics based on your own goals and values. \u2714\ufe0fStrategies for getting in front of your must-have clients.  \u2714\ufe0fHow to scale beyond 8-figures by taking a customer-first approach.  Key Takeaways with Jonathan Cronstedt How do you trust yourself to make the scaling leap when it's time to "go for it?" The most effective sales pitch any human being can make. The value of having a non-monetary goal to guide your company\u2019s growth. How brands can use authenticity as a moat against mass commoditization. How building community around your brand can create separation from your competitors. Where do you start with building a community? Using Napoleon Bonaparte's logic to build customer loyalty through recognition. Why connection is more important than community. Taking the "buy or die" approach to getting in front of your ideal prospects. Tailoring a community experience for your ideal audience. Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com\/17 Rate & Review If you enjoyed today\u2019s episode of Ten Years In The Making, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. Connect with Adam Robinson: LINKEDIN: https:\/\/www.linkedin.com\/in\/adamtalksemail\/  Get The Podcast on: APPLE: https:\/\/podcasts.apple.com\/ca\/podcast\/10-years-in-the-making\/id1656993308 SPOTIFY: https:\/\/open.spotify.com\/show\/4LPWNrljdXFv0caHvfQUIv?si=qiHzoPUdR-6TSgUJOiwyrw YOUTUBE: https:\/\/www.youtube.com\/channel\/UCBJe-176R0xRyfb9eBk80Yg?sub_confirmation=1  ","author_name":"Ten Years In The Making","author_url":"https:\/\/sites.libsyn.com\/448983","html":"