{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep341: Jon McCulloch\u2019s Epic Book Funnel","description":"Join Vicky as she chats to her very very old mentor Jon McCulloch, aka the Evil Bald Genius, about how he\u2019s actually a very kind fluffy bunny and not at all evil, and also about his books. We dig into why he wrote his books and, crucially, how\u2019s he\u2019s using them to grow his business. So if you\u2019re writing a book you hope is going to help you grow your business, this is a must-listen episode. You\u2019ll get everything you need inside. Enjoy! &amp;nbsp; Key Takeaways:&amp;nbsp;&amp;nbsp; [2:05] A little bit about Jon and his latest book!&amp;nbsp; [3:45] What is Jon\u2019s book about?&amp;nbsp; [6:10] Why did Jon want to write his book? [8:55] People who read your book tend to be better quality customers. [14:55] How does Jon plan on doing with the book?&amp;nbsp; [19:55] Use your book as your business card.&amp;nbsp; [26:05] Pick your social media platform of choice and just announce that you\u2019re giving away a free book!&amp;nbsp; [32:15] When should you just quit?&amp;nbsp; [36:10] Jon shares an inspirational story about his daughter.&amp;nbsp; &amp;nbsp; Mentioned in This Episode: Website Book Breakthrough Jam Podcast Subscribe on  iTunes, Stitcher, and Overcast Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk  MicroBook Magic Wellfedbusiness.com Wellfedbusiness.com\/book ebg@evilbaldgenius.com ","author_name":"Notes in the Margin","author_url":"http:\/\/www.moxiebooks.co.uk.","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26110035\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/147415989"}