{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#116: James Hipkin- How to build your website for your customers' benefit.","description":"Nobody wants to feel like they\u2019re being sold.  Nobody wants to feel pressured or have useless information thrown at them. This is why it\u2019s important to be thoughtful about how you design the flow a prospect goes through on their way to giving you money.    When his clients need help navigating the build of that process, James Hipkins takes their hand and dives deep.  James and his team have been building large, corporate websites for 10 years and he\u2019ll tell you the hard part is all the work you do before you start designing things.  More recently James\u2019s focus has turned to small businesses where he believes a lot more help is needed.   I talk to him about the things you SHOULD be thinking about when you design your website (hint: design is waaay last), not building on rented land, the cookie strategy, and a lot more.     Want more from James?  Visit him site or on social media: Website: https:\/\/red8interactive.com\/ FB:https:\/\/www.facebook.com\/inn8ly\/ IG: https:\/\/www.instagram.com\/inn8ly\/ Linked: https:\/\/www.linkedin.com\/in\/jameshipkin\/ Twitter: https:\/\/twitter.com\/jhipkin\/   If you need help with your small business or agency contact the Reynolds Online Agency: http:\/\/www.reynoldsobm.com Join Kellys\u2019 facebook community here: https:\/\/www.facebook.com\/reynoldsobm\/ To get on the waiting list for Kelly\u2019s group coaching program click here: http:\/\/www.reynoldsobm.com\/gyat ","author_name":"The Get Your Act Together Podcast","author_url":"https:\/\/reynoldsobm.com\/podcast\/","html":"