{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#85: Impossible Foods: Why Consumers Choose Tasty Plant-Based Meats and Getting Competitors to be Successful (Part 2)","description":"(Part 2) Dan Greene is the Senior VP of North American sales at Impossible Foods, the Earth\u2019s most scrumptious plant-based meat company. Their mission is simple: eliminate the need to make food from animals. Impossible has imitated the kinesthetic experience of eating a juicy burger (ex. potato starch to imitate browning). Since 2017, Impossible has expanded beyond its wicked tasty burger, into sausages, chicken patties, &amp;amp; so much more. We\u2019ll answer\u2026.How do you go about replacing a food staple with an alternative? How much does Impossible care about their competition (you might be surprised)? What does 'getting winged' mean? Of course, show notes can be found at&amp;nbsp;https:\/\/climatemayhem.com\/dan-part-2 ","author_name":"Climate Mayhem - Presented By The Daily Marketer","author_url":"https:\/\/climatemayhem.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/25985283\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/146704521"}