{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"78- Pricing is UX","description":"Discounting and Tesla are two words you never hear together. Elon Musk famously wrote in an email to Tesla staff that \u201cThere can never \u2013 and I mean never \u2013 be a discount on a new car coming out of the factory in pristine condition\u2026 The acid test is that if you cannot explain to any customer who paid full price why other another customer didn\u2019t without being embarrassed, then it is not right.\u201d So Tesla\u2019s recent decision to deeply discount across its product range has many scratching their heads. Why is Tesla doing this now? What could it indicate about the state of the business? Will it have a long-term effect on their brand and position in the market?  These are questions we dive into as part of the latest Business Design Jam. In this episode we cover:   Why a business like Tesla might choose to discount   The pros and cons of discounting   5 considerations before choosing to cut prices   Why price is so intrinsically linked to UX   How designers can add value to the pricing process - it\u2019s not all maths!   ","author_name":"d.MBA","author_url":"http:\/\/www.d.mba","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/25772277\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/25772277"}