{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to build a brand people will remember, with TEDx speaker Isabelle Mercier","description":"Every business owner has heard the word \u201cbranding\u201d \u2014 but do they actually know how to build an effective, memorable one? Most don\u2019t. And that lack of good branding is keeping great ideas, products, and services from reaching more customers.    But our guest this week is on a mission to help organizations build brands that people remember \u2014 and that their customers want to connect with. Isabelle Mercier is a \u201cno-nonsense\u201d dynamo, born to catapult heart-centered entrepreneurs and business leaders to build impactful brands, businesses, and lives. As one of North America\u2019s top business influencers, bestselling author, two-time TEDx speaker with over 3 million views, and TV show host, Isabelle brings over 25 years of branding, marketing, and customer experience expertise.   Listen to the full episode for more on the essential components of great branding, the downside of having a \u201cmission statement\u201d (plus how a business can improve on that concept), and how Isabelle\u2019s childhood prepared her for her current career.   Here\u2019s a Glimpse of What You\u2019ll Learn:    More about Isabelle\u2019s company, LeapZone Strategies What a \u201cbrand foundation\u201d is, and how entrepreneurs can use that to create the \u201cnew normal\u201d they want Why Isabelle considers branding to be the \u201cjourney of alignment\u201d The \u201c3 P\u2019s\u201d of branding and why each is so important at a company How Disney has created one of the most iconic brands in the world, and what other businesses can learn from them  Why \u201cmission statement\u201d is a swear word at Isabelle\u2019s company  How Isabelle measures success in her life, plus more about her \u201cunits of happiness\u201d concept  More about Isabelle\u2019s childhood, and how it helped shape her approaches to branding, risk-taking, and her business  How Isabelle\u2019s TEDx talk (which has been viewed more than 3 million times) has impacted her life    Resources Mentioned in This Episode:  LeapZone Strategies website Isabelle\u2019s TEDx talks LeapZone Strategies on LinkedIn \u201cEssentialism: The Disciplined Pursuit of Less\u201d by Greg McKeown  \u201cEffortless: Make It Easier to Do What Matters Most\u201d by Greg McKeown \u201cSitting on the Fence: How To Love Without Limits\u201d by Margarita Romano  40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn ","author_name":"Measure Success Podcast","author_url":"http:\/\/measuresuccess.libsyn.com\/website","html":"