{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Climate Intelligence Will Save Your Business","description":"\u201cI want to spend my time solving problems,\u201d says Iggy Bassi, founder and CEO of Cervest, a platform that uses climate data, science expertise and data modeling to help companies predict their climate risk. It measures the potential damage a company\u2019s assets, like buildings, factories and property, could suffer from their surrounding weather conditions, and the  potential resulting financial loss. With this data, it helps companies not mitigate risk, but adapt assets over time. Though it\u2019s not just real estate firms or manufacturers that have to worry about extreme incidents like flooding or storms. As Iggy points out, all businesses across all industries are at risk from the everyday effects of climate change.   Iggy considers this his driving mission\u2014to democratize this data and get it into the hands of decision makers in order to serve the greater good. He talks about the process and necessity of marrying the mission to the method, that to achieve its noble ends, a company must still follow a capitalistic business model and make itself competitive in the market. Both are equally necessary and as Brendan points out, making money and doing good works are not mutually exclusive.  It\u2019s a matter of deciding what you want to invest your time in. It also means choosing the right people to be part of your mission. Iggy emphasizes the amount of time he spent and continues to spend considering his investors and encourages listeners to do the same.  Quotes: \u201cMost of our losses actually came because of these extreme events, we just couldn't predict them. We couldn't control them. So I think in 2014 I sort of picked up a climate model. It helps to think about climate modeling. I said, `I want to know what's going to happen to my facility,  for my $6 million factory and tell me what's going to happen to this.\u201d (8:14-8:38 | Iggy) \u201cI think there's a more fundamental question about, \u2018Where do you want to spend your energy as well. I want to spend, personally, my energy on solving problems. So that's what really drives me is \u2018Can we make an impact because we're all going to work hard, whether you're in for profit, or social sector, what is the purpose to the work?\u201d (12:10-12:31 | Iggy)  \u201cWe are a B Corp that allows us to marry the mission with raising capital, creating a certain type of culture, which was all driven by a central mission. Can we take the power of plant intelligence into the hands of decision makers? Can we democratize this complex data? So people like me are not stuck on the farms going forward? People can get answers when they need them, how do I protect my assets? How do I adapt my assets? So we want this intelligence to be democratized as fast as possible at the lowest possible price point, potentially, with a freemium model as well, so that people can get a certain level of climate intelligence on their most critical assets for free. And then the larger banks, insurance companies and governments will actually pay for this.\u201d (12:51-13:31 | Iggy) \u201cEven at the height of COVID, most global surveys, when they asked citizens the number one concern, it wasn't COVID, it was still climate. And climate is a number one concern across the world, when you ask the citizens, particularly the younger generations.\u201d (25:21-25:37 | Iggy) \u201cI'm always always careful about who my capital partners are. I spent a long time focusing on choosing the right investment partners, because if you don't have that alignment, it can be catastrophic later on.\u201d (33:53-34:05 | Iggy)  \u201cI think there is a combination of mission driven people who are technically good, and people who've got method. So you have to marry mission with method. Because at the end of the day, it is a competitive business, it's a competitive market, you have to be able to sell this stuff into the marketplace, build a brilliant product. And you have to be a commercially orientated organization over time. So mission is great, method is also great. But you need a combination of the two, particularly if you're solving this type of problems.\u201d(36:40-37:10 | Iggy) Connect with Brendan Dell: LinkedIn: https:\/\/www.linkedin.com\/in\/brendandell\/ YouTube: https:\/\/www.youtube.com\/c\/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan\u2019s Book, The 12 Immutable Laws of High-Impact Messaging: https:\/\/www.indiebound.org\/book\/9780578210926  Connect with Iggy Bassi:Twitter:@IggyBassihttps:\/\/cervest.earth\/Check out Iggy\u2019s recommended books:   Hothouse Earth: An Inhabitant\u2019s Guide by Bill McGuire https:\/\/www.indiebound.org\/book\/9781785789205   Nutmeg\u2019s Curse by Amitabh Ghosh and Sam Dastor https:\/\/www.indiebound.org\/book\/9798212010450   Origins: How Earth\u2019s History Shaped Human History by Lewis Dartnell https:\/\/www.indiebound.org\/book\/9781541617902 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm ","author_name":"Billion Dollar Tech","author_url":"https:\/\/brendandell.com\/","html":"