{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why you need a Resident Lifetime Value metric and how to use it","description":"Why you need a Resident Lifetime Value metric and how to use it &amp;nbsp; Can your prospective residents connect with your existing ones? Is there a benefit to enabling this and moving beyond simple online reviews? And what does this have to do with resident lifetime value? Join us as we talk with Zach Sloan, Co-Founder &amp;amp; Chief Sales Influencer for Rentgrata, as we dig into how you can use social proof to maximize your resident relationships and decrease cost per lead. &amp;nbsp; This is a production of Habanero Media&amp;nbsp; ","author_name":"The Resident Experience Podcast","author_url":"https:\/\/www.gozego.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/25244055\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/142030617"}