{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Improving Donor Data: A Real-Life Story","description":"Organizations often have years of donor data that doesn\u2019t inform action. Information about donors and prospects contained in CRM for nonprofits\u2014when properly managed and analyzed\u2014can have a dramatic impact! Luckily, there are techniques to transform data into information\u2014improving donor data to drive outcomes. In this episode, we share a story of how one nonprofit organization improved their donor data. This story is organized into three parts: Clearing for Action Decreasing the \u201cnoise\u201d in the database Getting to know the constituents Learning about best practices and engagement\/giving trends Developing a plan and building consensus Taking Action Reducing friction in the subscription and donation processes Improving handling of potentially fraudulent transactions Pushing the right Call to Action Improving donor data analysis and segmentation Increasing integration and process automation Applying greater discipline in constituent data management Assessing the Outcomes Increased revenue Increased \u201csustainer\u201d monthly giving; smoothed out cash flow Increased donor and organizational happiness This story includes key lessons that can be leveraged by any nonprofit to increase organizational knowledge of its constituents while turning that information into outcomes. You\u2019ll learn a variety of helpful strategies and tactics to create better donor data. You can apply these lessons to improve your own donor data and create your own success story! ","author_name":"Transforming Nonprofits","author_url":"https:\/\/buildconsulting.com","html":"