{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 66 | An Argument for Investing in Pricing Before CPQ w\/ Accenture","description":"\u201cI'm a strong believer that pricing should be first before CPQ,\u201d says Accenture Managing Director Mo Beshir. \u201cEveryone knows if I am doing a CPQ solution, I am looking at selling faster, selling better and selling more. What if I'm selling faster, better and more with the wrong price?\u201d Mo joined Zilliant General Manager of Commercial Excellence Barrett Thompson for a deep dive into the maturation of price optimization software and how it adds value to any CPQ investment. They explore the downsides of using CPQ without an integrated pricing solution, how Excel-based pricing puts companies behind the volatile economic times, and much more. Read the explainer mentioned in the episode:  A Guide to Smarter, Faster Pricing in CPQ www.zilliant.com ","author_name":"B2B Reimagined","author_url":"https:\/\/zilliant.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24969339\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/24969339"}