{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"141: How To Create A $20m+ PA Business & Leverage Licencing w. Justin Herald & Kevin Bees, Profit Maximisation Expert","description":"At the age of 25 with only $50 to his name, Justin Herald set about changing the course of his life. Justin created Attitude Inc, a clothing brand that became an international licensing success that turned over in excess of $20 million per year\u2026 and in 2005 Just was named the \u201cINTERNATIONAL ENTREPRENEUR OF THE YEAR\u201d. He recently was also awarded the Future Leaders Award, which recognises him as being one of the 50 most influential leaders of the next generation in Australia. He also is the author of 8 international bestselling books. He also personally mentors over 100 business owners each year and is regarded as one of Australia\u2019s most sought-after  speakers with engagements booked all over the country and overseas speaking in front of 150,000 people each year, and heads up \u2018customer culture\u201d, which is one of Australia\u2019s leading customer service and customer engagement training companies. He recently launched www.JuniorEntrepreneur.com which teaches kids how to take an idea and turn it into a business. This has become a huge success globally.   In this episode Justin shares: How he was an accidental entrepreneur How to leverage licencing as a way to grow your brand and revenue.  How media feeds off of  media How to be flexible and open to unexpected opportunities Why it is important to go after your customers customer (by having great service standards) Why his favourite 4 letter word is NEXT. His perspective of "My business, my rules, my flavour" That 'speed is the new currency', and how that philosophy helped him write his first book in just 8 days. WHy you should fail quickly, and get to no quickly. 87% of Australian employees do not receive on the job training - according to the ABS - and how Justin is tackling that. His life-changing question: "Am I achieving better today than yesterday?" and "Will this help me make more impact?" if you have a goal\/vision: "Have a crack".   Resources mentioned Justin Heralds books:  https:\/\/www.amazon.com.au\/Justin-Herald\/e\/B001K88UYO%3Fref=dbs_a_mng_rwt_scns_share The Richest Man in Babylon - George S Clayson WHo Moved My Cheese Dr Spencer Johnson The Present: The secret to enjoying work and life now! Dr Spencer Johnson   How to connect with Justin: https:\/\/www.justinherald.com\/  https:\/\/customerculture.com\/    If you would like more insights on profit maximisation for your business visit www.ProfitHive.com.au ","author_name":"Leading To Profit","author_url":"http:\/\/lifechangingquestions.libsyn.com\/podcast","html":"