{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building a Business That Makes People\u2019s Lives Better - Alison Cayne, Founder and CEO of Haven\u2019s Kitchen","description":"Alison Cayne is the founder and CEO of Haven\u2019s Kitchen, a CPG brand that\u2019s making home cooking more accessible and enjoyable. Haven\u2019s Kitchen started as an in-person cooking school, and now includes a line of packaged sauces, tools, and apparel for home cooks. Over the last several years, Haven\u2019s Kitchen has evolved based on customers\u2019 needs and in response to the world at large.   In her conversation with Katie Hankinson, Alison shares how she combined her passion for food and cooking with her desire to make people\u2019s lives better into her career. She shares how Haven\u2019s Kitchen transitioned from a fully in-person kitchen classroom to a direct-to-consumer CPG brand, thanks to the COVID-19 pandemic. Lastly, Alison and Katie dive deep into content and how a strong content strategy can build your brand and engage your audience.   In-flight topics: Shifting to DTC during the pandemic Knowing your customers and audience Using content to educate your audience Developing an effective content strategy Knowing when it\u2019s time to pivot in business \u2026and more!   Connect with Ali: Haven\u2019s Kitchen website: https:\/\/havenskitchen.com\/  Haven\u2019s Kitchen YouTube channel: https:\/\/www.youtube.com\/c\/HavensKitchen\/featured  Haven\u2019s Kitchen Instagram: https:\/\/www.instagram.com\/havenskitchen\/  Haven\u2019s Kitchen TikTok: https:\/\/www.tiktok.com\/@havenskitchen  Alison Cayne on LinkedIn: https:\/\/www.linkedin.com\/in\/alison-cayne-223b0b14a\/ ","author_name":"Building While Flying","author_url":"http:\/\/buildingwhileflying.libsyn.com\/website","html":"