{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EMEA Recruitment Podcast #147 - A Human-Centered Approach to Recruitment \u2013 Nina Grosse","description":"We were happy to welcome Nina Grosse, Chief People Officer at iDeals, onto the EMEA Recruitment podcast.  \u201cHR is on a journey to create an exceptional employee experience; we want to use more of the human-centered design approach and methodology, as well as use new platforms, to deliver this experience.\u201d  Speaking to Paul Toms from just outside Zurich, Switzerland, Nina shares the enjoyment of being present in the exciting stages of her children\u2019s lives and the sights of her morning walk.  As iDeals is a remote-first company, the value in such actives has been enhanced since COVID. Nina shares insights into one of the core values of the company and how this is put into practice.  We learn about Nina\u2019s experience in becoming Chief People Officer. She shares some impressive statistics \u2013 30-40% year-on-year growth at iDeals, which offers its product to 700,000 professionals in 120,000 companies. This allows iDeals to stand out amongst competition and attract new talent to the organization every week, which Nina says is refreshing.  She adds the company is still small enough that the CEO can personally welcome newcomers. The team is also dedicated, learns fast and is aligned with the company\u2019s mission.  Paul asks Nina about the methods that iDeals uses to attract and retain people and customers. The company uses both a human centered and a systematic approach; it starts with understanding the customer needs, pain-points and the challenges that need to be solved. Using best practice and a cross-functional team to test protypes differentiates iDeals from traditional approaches.  In Human Resources, iDeals has redesigned the onboarding experience by adopting techniques that map its onboarding journey. This includes identifying pain-points, again, finding out their goals and ambitions, and mapping the feelings felt on a timeframe \u2013 all allowing better outcomes and experiences.  Although some may assume building a culture of this nature is harder to deliver in a remote-first organization, Nina explains culture is muti-dimensional, and core values are deeply rooted and embraced in the organization \u2013 care being among them. Nina gives some examples of how this is endorsed in the company, including an unlimited learning development budget. She adds that an evaluation of how someone can complement this culture is considered during the recruitment process. Nina explains that an effective and efficient recruitment process starts with a detailed job profile, then multiple stages of screening; competency-based assessments, test tasks, case studies and simulations are all used. Through a combination of work from people, as well as business intelligence (BI) and data, feedback can be passed through the different stages to the onboarding phase - eventually used as an input to create an effective development plan. BI and data is also discussed in terms of how it can assist in HR operations and the impact it has on remote working.  We learn about Nina\u2019s 24 years of experience living in three different continents and how this has shaped her as a person: growing up in Asia, further education in America and now working in Switzerland. Nina encourages her daughter to explore and travel the world, too. Although now comfortably based in Switzerland, she still has the urge to explore new places.  The episode ends with the two things that Nina believes would make iDeals more exciting from both a business and people perspective.    If you\u2019re interested in a specific part of the episode, please use the timestamps below: 02:25: The last thing that made Nina smile 04:20: Activities after COVID-19 06:05: Being the CPO at iDeals08:30: How iDeals attracts & retains people 12:00: Hiring people remotely19:40: Creating an efficient & effective recruitment process25:00: How BI & data is used in the recruitment process 27:30: BI, data & remote working 31:00: How 3 continents have shaped Nina39:25: Is Switzerland home for Nina?40:20: Making the business more exciting and enjoyable  If you\u2019d like to connect with Nina, you can find her on LinkedIn.   EMEA Recruitment is proud to partner with Operation Smile, an international medical charity that provides free surgery to children born with cleft lip and palate. We\u2019re on a mission to create 100 new smiles through this partnership \u2013 if you can help raise awareness or donate to this cause, please visit: https:\/\/www.operationsmile.org.uk\/donate-to-operation-smile\/donate-to-operation-smile-emea-recruitment\/   The EMEA Recruitment podcast is hosted by Paul Toms and Rose Jinks. If you\u2019d like to find out more about our specialist recruitment services, including HR recruitment, please visit our website: https:\/\/www.emearecruitment.com\/  We also regularly keep you up to date with what\u2019s happening in the recruitment industry via LinkedIn: https:\/\/www.linkedin.com\/company\/emea-recruitment-limited\/  To contact Paul, please connect with him on LinkedIn: https:\/\/www.linkedin.com\/in\/paultoms\/  Or follow him on Twitter: https:\/\/twitter.com\/paul_toms    Do you have any feedback for us? Please get in touch with Rose: rose.jinks@emearecruitment.com    #emearecruitment #emearecruitmentpodcast #ninagrosse #paultoms #operationsmile  #operationsmileuk #hr #humanresources ","author_name":"EMEA Recruitment Podcast","author_url":"https:\/\/www.emearecruitment.com","html":"