{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Content, Creativity, & Storytelling, with Brad Steinbacher","description":"Before he entered the world of marketing, A Brave New\u2019s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle\u2019s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he\u2019s not actually middle-aged. What you\u2019ll learn about in this episode: Brad\u2019s journey from journalist to seasoned content professional The lessons that Brad learned in the newsroom that have helped he and his team create better content for clients Ways to keep your content fresh when it feels like you\u2019ve exhausted every single approach to your content How to find inspiration (especially by reading nonfiction and unplugging from technology) How brands can level up their content game  The important things companies need to think about as they use content to build brand differentiation Additional resources:  Nixonland by Rick Perlstein Brad Steinbacher on Twitter A Brave New\u2019s Website ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"