{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S5E2 - Oops emails! Why and when you need them\u2026","description":"Being in marketing, we have all experienced that dreaded \u201coops\u201d moment after we\u2019ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment\u2026we could go on. After you\u2019ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?&amp;nbsp; One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it\u2019s a time-sensitive campaign.&amp;nbsp; Tune in now (and thank us later).&amp;nbsp; Belle &amp; Liz. x  Connect with us:  Instagram Linkedin  &amp;nbsp; ","author_name":"Your Marketing Mates","author_url":"http:\/\/yourmarketingmates.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24193368\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/133923813"}