{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"057: The Recipe for Success in Cannabis Edibles with Jeff Koz","description":"Every brand has a story, but few have a combination of family recipe, story, and legacy quite like Dr. Norm\u2019s. Dr. Norm was a real person\u2013a well respected M.D. His wife, Audrey, was a professional pharmacist and beloved baker. Their children started a traditional cookie company to honor their mother, and it\u2019s since become one of California\u2019s best selling cannabis cookie and brownie brands. Today\u2019s guest is none other than one of Dr. Norm\u2019s son and a co-founder of the company, Jeff Koz. We met at MJ Unpacked, and we\u2019re thrilled to have him on the podcast to share the story of his brand and his unique experiences. In this episode, you\u2019ll find out how Jeff and his sister broke into the cannabis industry, how Jeff and his sister Roberta honed their product and scaled their business, and the innovations shaping the future of the edibles space. KEY TAKEAWAYS How Dr. Norm\u2019s kids launched a traditional baking company to honor their parents\u2013and what led them to take a leap into cannabis edibles. How Jeff and his sister Roberta learned how to get their flavors and dosages just right with their edibles. The challenges of expanding cannabis brands across state lines. What Dr. Norm\u2019s is doing to tell an authentic story with their brand while exploring activations, lifestyle marketing, and other outlets. Why Jeff thinks we\u2019re still three years away from federal legalization. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com\/57 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com\/GreenRepeal ","author_name":"The Green Repeal - A Guide to Cannabis Marketing & Advertising","author_url":"https:\/\/sohoexp.libsyn.com\/","html":"