{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"069 ENCORE Small Business Branding: Your Brand Is Not Your Beach Towel","description":"Are you having trouble with branding your business?&amp;nbsp; Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at all.&amp;nbsp; That's because you may be trying to &quot;brand like the big guys.&quot;&amp;nbsp; As a small, service-based business, you can't use the same approach.&amp;nbsp; You'll learn... ...why big companies use brands like a beach towel (and solopreneurs can't) ...why your brand starts AFTER you drop the beach towel and go into the water. ...what you, as a small business, have to communicate when the brand is YOU My book on Amazon:&amp;nbsp; Grow Your Business One Story At A Time. FREE GUIDE to business branding: You can download here. Course: Brand your business with stories.&amp;nbsp; Visit my website, http:\/\/CathyGoodwin.com, for more resources - free and for sale.&amp;nbsp; Don't forget to rate and review this podcast episode!&amp;nbsp; ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23820923\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/23820923"}