{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Summer Series: Disney+ Lessons Learned for Your Next Launch","description":"We\u2019re continuing our Summer Series this week. As usual, we come to you with ideas from the Mouse on how you can better run your online business, but this Summer we\u2019re spending some much-deserved quality time with some of our older and most popular episodes. This week, we\u2019re revisiting In Episode 012, where we talked all about the launch of Disney+ and one of Disney\u2019s biggest Hot Mess Express launches. It feels weird to think about planning movie nights without the platform now, but during the launch, things got tricky, especially for Canadian streamers! But what that experience did provide was a pivotal example of what a launch might look like (read: not perfect), and the benefits of offering bundles while launching.  The benefits of bundling  When Disney+ was preparing to launch, they began sending their target audience (Disney pass holders\/vacationers\/club members) emails to build excitement and pre-pay for the streaming service ahead of launch day. This was a risky move because, well, there wasn\u2019t even a full or verified list of what was going to be ON the service yet!  But, that didn\u2019t stop a lot of people from signing up \u2013 and that\u2019s because Disney sweetened the deal with exclusive bundle offers that made it pretty impossible to say no.  Bundling, or stacking offers, is about paying attention to what people on your list are willing to buy that you can pair together for a better price point. The Disney+ subscription had two different options: The Disney+ standalone option for $6.99\/month The Disney+\/Hulu\/ESPN bundle for 12.99\/month  This was a smart bundling move on Disney\u2019s part because ESPN is already under their ownership umbrella, and Hulu was a popular streaming service with an ever-growing streamer base. Plus, the bundling option saved streamers 33% if they had all of those three services on their own, so the possibility of cutting costs or saving that money was a big draw. Proof that launching isn\u2019t perfect The most important thing to remember about launching is that your initial launch plan is a guideline \u2014 and not everything will go as planned. There are always going to be things that happen that are out of control or that you didn\u2019t expect, and all of this is okay! You need to learn to be flexible and open to learning something new every single time you launch something.  Let\u2019s go back in time \u2013 to 1955 \u2013 when Disneyland first opened its doors to the public.  It was a MESS!  Guests at the gate tripled expectations, people were making fake tickets to try and sneak in, rides were breaking down, and on top of all of that, Walt Disney was in a dispute because of a plumbing strike!  He had to decide the day it was supposed to open whether or not the park was going to have working water fountains OR working bathrooms. He chose bathrooms and was criticized for doing it just so people would be forced to buy drinks. It was not smooth sailing. Cut to 2019 and the Disney+ launch. It wasn\u2019t all sunshine and rainbows, either. In the United States, those who pre-purchased and even those who paid on launch day experienced a TON of tech issues on the platform, including not being able to set up profiles and content being unable to load. In Canada, Disney fans were never even given the opportunity to pre-purchase, so everyone was forced to pay on launch day. They too experienced long wait times for the platform at significantly slower speeds.  Our point? Disney\u2019s launches have been bumpy, too. We\u2019ve seen ALL types of launches, and hiccups happen! It\u2019s frustrating at the time, definitely, but you learn from it and you optimize for next time, you don\u2019t give up.  What if Disney decided all those difficulties were too much and he decided to not open Disneyland? The horror! Learning from the past  When you\u2019re going through your next launch, think about the fact that Disneyland didn\u2019t have working fountains on the first day, and nearly didn\u2019t have working toilets! Disney+ had tons of streaming issues. Nothing was perfect.  For your launches, it helps to know that something is GOING to happen, and it\u2019s how you turn it into a learning experience that matters. We recommend, above all else, having a post-mortem after your launch day. Which is when you sit down post-launch and review what went well, what didn\u2019t, your successes, challenges, and what you can do for next time.  If a launch doesn\u2019t go well, or as expected, there are ways to redeem your offers:  Market your offer some more! Tweak aspects of your offer that might not be working as expected Start collecting more testimonials to build credibility\/social proof Get feedback on offers to make improvements Bundle what you can to offer deals  Looking forward: Episode updates! There were so many great lessons to learn about launches from Disney+, and now, 3 years later, we\u2019re definitely able to see that despite the hiccups the platform is seriously successful!  Things that have stayed the same:  Disney is still very much pushing their Disney+\/Hulu\/ESPN bundle. They began referring to this package as \u201cThe Disney Bundle\u201d in order to make it more enticing for potential customers, despite the content on these platforms not being exclusive to Disney.  Things that have changed:  The obvious first change is the price, which has increased to 7.99\/month, 79.99\/year, and 19.99\/month for the Disney Bundle. These price increases do reflect the inflation of other streaming services, and the bundle still saves you about 32% if you were to have each subscription separately. Something else Disney+ changed is reducing the delay from getting something that was in theaters to the platform. It\u2019s now only 45 days. (Remember having to wait MONTHS for this??) Reasons for this could be because viewership at cinemas is still low due to COVID, but also Disney is benefiting from building off the hype of the theatrical release, boosting engagement and subscription rates (because you\u2019ll be locked in, not just a one-time payment for seeing a movie like at a theater).  Let\u2019s be honest, who doesn\u2019t want Disney+ in 2022? With all the MCU exclusive Disney+ shows, the lowest turnaround time from theaters to your living room (for Turning Red it was only 3 weeks!), and they even gave Jeff Goldblum a show for him to talk about\u2026literally whatever he wants! If you\u2019re not tuning in, you\u2019re probably experiencing some definite FOMO.  Stay tuned as we cover the rest of our Summer Series and revisit some of our best episodes! ","author_name":"Pixie Dust & Profits","author_url":"http:\/\/www.pixiedustandprofits.com","html":"