{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"132. Why Building a Brand is Important For Small Businesses","description":"As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. &amp;nbsp; In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.&amp;nbsp; &amp;nbsp; In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business. &amp;nbsp; BRANDING BITES FB COMMUNITY: https:\/\/www.facebook.com\/groups\/thebrandinglounge\/ &amp;nbsp; BRANDING BITES INSTAGRAM:&amp;nbsp; https:\/\/www.instagram.com\/stayinyourlanebrand\/ &amp;nbsp; BRANDING BITES SHOW NOTES: https:\/\/kristinkornblog.com\/episode132 ","author_name":"Set Up To Scale Podcast with Kristin Korn","author_url":"https:\/\/kristinkorn.com\/blog","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23607425\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/23607425"}