{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"TYE 140: From welfare to CEO with The Queen of Social Media, Rachel Pedersen","description":"Rachel Pedersen became known as \u201cThe Queen of Social Media\u201d for one main reason: realness. In a universe seemingly dominated by male business gurus, hustle culture, perfection, makeup and filters, Rachel helped open the doors for businesswomen to leverage their no makeup, no filter, sweats-and-slippers authenticity on social media.  And she comes by it honestly.   In less than a decade, Rachel went from single mom living on welfare to founder and CEO of two multimillion-dollar companies, a top social media marketer and consultant, worldwide viral sensation, leading authority on storytelling through social media. She also shares openly about living with depression.    Rachel\u2019s new book \u201cUnfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules\u201d is a literal piece of art. If you follow it, it gives you permission to be exactly who you are and I guarantee it will be your rocket fuel.   Rachel Pedersen is on The YES Effect show to talk about fearlessly going for it, starting a business from the bottom and finding your version of success by ignoring everyone else\u2019s rules.     In this episode, you\u2019ll learn:    Rachel\u2019s journey of single mom on welfare to starting a business How bravery and handling pressure is what elevates successful people How to act on your dreams and start taking action steps - even from zero Why the small, \u201ccrappy\u201d steps of entrepreneurship are important for success How Rachel found success differently from most business media gurus The moment Rachel decided to go from \u2018talking about hashtags to changing the world\u2019 How an emotional livestream of Rachel talking about depression went viral Why many women still struggle to be truly authentic publicly Why more influencers and celebrities are doing \u201cno makeup\u201d social media posts How Rachel helped grow a company 6700% in less than a year Why ClickFunnels Founder Russel Brunson encouraged her to write a book The importance of knowing when to speed up and slow down in your business   Quotables:   \u201cThere was a part of me saying \u2018you\u2019ve come so far, let\u2019s not stop here. What\u2019s the worst that can happen? Let\u2019s try for it.\u2019\u201d   \u201cIt\u2019s one crappy step at a time. It\u2019s one crappy TikTok that\u2019s sharing my voice\u2026done. Ugh. Then the next crappy action step. Not that the action steps are crappy, but when we first do them it doesn\u2019t feel revolutionary. I didn\u2019t realize that\u2019s a part of the \u2018how\u2019.\u201d   \u201cYou change what society gets to see. You change what becomes normal for the little girl who maybe doesn\u2019t look a certain way.\u201d -SV   \u201cSo many people are suffering in silence and silos.\u201d -SV   \u201cWhen you are willing to say \u2018I\u2019m going to do something different\u2019 and are willing to stand out and take the heat and pressure of that, all of us are together in a different category because it takes so much bravery.\u201d   \u201cUsually the things we\u2019ve been criticized the most for are actually your rocket fuel.\u201d   \u201cYou get to be in charge of exactly what you want to build. This is not a runaway train. You're the conductor and you get to decide how fast or slow you need to go and when you need to stop.\u201d   Links mentioned in this episode:   Rachel Pedersen\u2019s website Book: Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules   Social Media United   Rachel Pedersen on Instagram | Facebook | TikTok | Pinterest | Twitter | YouTube Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube Podcast producer: Adam Liefl ","author_name":"The YES Effect","author_url":"http:\/\/www.TheYesEffectShow.com","html":"