{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Farmer Case Study: Bluegrass Beef Marketing Strategy","description":"Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own&amp;nbsp; marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. She also had a moment in her journey where she changed her mindset and claimed some ownership in her business' success -- one of the strongest parts of this interview. Whether you're a beef producer or a vegetable farm, there's lots of advice hiding in this episode about how to market and sell your product like a boss. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23415899\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/23415899"}