{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"PUBCAST: How to Get People Talking About Your Brand with John Haydon","description":"John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why. Following are some of the topics we discussed:  The advantage of non-profits: Giving people meaning Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency) Promoted Posts  Here are links to a few of the things mentioned on this show:  Alex's Lemonade Stand Foundation Facebook Insights Helper A video on overcoming adversity Social Media Fundraising Club Facebook Marketing for Dummies  You can find John in the following places:  JohnHaydon.com @JohnHaydon on Twitter Facebook.com\/inboundzombie  Don't forget to subscribe, rate and review on iTunes or wherever you listen! ","author_name":"The Pubcast with Jon Loomer","author_url":"https:\/\/pubcast.jonloomer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/2335347\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/5711729"}