{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"064 Why these 2 story templates bring in more sales","description":"Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense conflict?&amp;nbsp; The surprising answer is, &quot;No.&quot; In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV show, the higher it performs in the ratings.&amp;nbsp; In this episode of Strategic Storytelling, you'll discover the real reason these stories work...and you'll be able to apply these insights to your own business.&amp;nbsp; &amp;nbsp; Jonathan Gottschall's book, The Story Paradox explores the darker side of storytelling. My ebook, Grow Your Business One Story At A Time, explains how to use storytelling purposefully for business growth.&amp;nbsp; Visit my website for more resources. &amp;nbsp;   \u2026&amp;nbsp; ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23331803\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/23331803"}