{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Product Research Limits Uncertainty and Helps Us Face Our Fears","description":"Product research is a discipline that\u2019s transformed in recent years. The days of waterfall testing are over. Today, research is happening at every stage of a product\u2019s life cycle, and there are more tools than ever before to help. But how do product teams stay focused on what truly matters? How do we single out real insights from an outpouring of data? Christian & Meghan unpack their lessons learned about product research and examine how the field has evolved. They\u2019ll also explain why research isn\u2019t actually about finding answers; it\u2019s about limiting uncertainty.    Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.    Takeaways:  Product research has evolved from a waterfall approach to a continuous approach; research is happening at more stages, and more often.  Research is about limiting uncertainty, and not finding the answer.  It\u2019s best to \u201cmeasure twice to cut once\u201d in product research.    Things To Listen For:    [3:00] Icebreaker: what\u2019s your best\/worst research paper from school? [8:30] The evolution of product research and how it continues to change  [9:00] Research is what makes better products possible  [10:00] From Christian: In the beginning, research focused on what happened after your product made it into the world  [10:30] Now, research is happening earlier and contributing idea [11:00] The difference today: research is about insights, not just data  [12:00] When stakeholders disagree on the importance of research  [13:00] Overcoming the fear of research (and the ideas it might diminish)  [13:30] \u201cOnce you know what the research tells you, you have to act on it\u201d  [14:30] Barriers to research in startups include time, the founder\u2019s connection to the market  [16:00] The shift from waterfall research to continuous research [16:30] Who does research and the rise of digital products for research   [17:30] \u201cMeasure twice to cut once\u201d when conducting research  [19:30] You need both good research products and research professionals (as we explored with Amplitude\u2019s Justin Bauer in supporting PMs with data)  [22:00] Let your product research be experimental  [23:00] Don\u2019t over-index the voice of your customer  ","author_name":"Better Product","author_url":"https:\/\/betterproduct.community","html":"