{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Customizing Your Brand with Kate DiLeo","description":"Melanie Johnson &amp;amp; Jenn Foster owners of&amp;nbsp;Elite Online Publishing, interview&amp;nbsp;Kate DiLeo about how to build your brand to represent your message. Kate is an \u201caccidental brand strategist\u201d who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during her first sales job. In the pursuit of making quota, she realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition. Learn More Here ","author_name":"Elite Expert Insider","author_url":"http:\/\/elite.libsyn.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23037458\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/23037458"}