{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Utilizing Social Media to Generate IP Value","description":"Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand \u201cpersonalities.\u201d On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed White offer guidance and caution regarding companies\u2019 use of social media in the modern era, including protection, enforcement, policies and influencer agreements. &amp;nbsp; ","author_name":"Williams Mullen's Trending Now: An IP Podcast","author_url":"https:\/\/www.williamsmullen.com\/insights\/trending-now-ip-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22995059\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/126790370"}