{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"048: The Future of Sustainable Cannabis Farming with Jesus Burrola","description":"What does the future of cannabis farming look like? In an industry where energy consumption is always an issue, supply chains may be in permanent disarray, and regulation can destroy efficiency, producers may seem like they\u2019re always struggling to sustainably create great products.  However, that doesn\u2019t mean that innovation is impossible. Today, we\u2019re talking to Jesus Burrola, CEO of POSIBL\u2013the cannabis farm of the future\u2013to find out why. His company uses smart greenhouses and best-in-class climate control to reduce water consumption and increase energy efficiency, vastly outperforming indoor growers.  In this episode, Jesus joins us to discuss the unique challenges to this industry, the methods and tools POSIBL uses to create consistent cannabis products sustainably and efficiently, and the work he\u2019s doing to create meaningful opportunities and representation for Latinos in this fast-growing field. KEY TAKEAWAYS What it really means when POSIBL calls itself \u201cthe cannabis farm of the future.\u201d How Jesus has created an environment that gives his plants the benefits of both indoor and outdoor growing. How Jesus defines \u201ccraft cannabis.\u201d Why there\u2019s so little minority representation in cannabis\u2013and what Jesus is doing to change that. Why consumer education in cannabis is so important\u2013and why Jesus thinks we\u2019ve gone backwards in the last several years. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com\/48 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com\/GreenRepeal ","author_name":"The Green Repeal - A Guide to Cannabis Marketing & Advertising","author_url":"https:\/\/sohoexp.libsyn.com\/","html":"