{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"You Can\u2019t Be Great At Everything - Know Your Skills","description":"On this week\u2019s episode of ScaleUp Radio, I\u2019m speaking to Rachel Taplin, CEO of Media Matchmaker. It\u2019s a unique business, certainly for ScaleUp Radio, in that it connects organisations and entrepreneurs with journalists, who are looking for help with a specific story or subject. Rachel\u2019s career trajectory is a fascinating one, including an incredibly successful franchise called Mums In Control, but it\u2019s great to hear Rachel\u2019s drive to help SME\u2019s right across her career. This is undoubtedly her passion, and it\u2019s refreshing to see that she\u2019s managed to turn it into a successful business. As always, there\u2019s is a lot of ground covered in our conversation including:  - The very distinct difference between PR and Marketing, and what the power of the two is when it comes to your business  -  Just because you might think that the story about your business isn\u2019t of interest to anyone, doesn\u2019t mean that a journalist won\u2019t want to speak to you about it.  - Structure your business in a way that you can still survive, even if you lose your biggest client. Essentially, don\u2019t put all your eggs in one basket.  - Sales and marketing is all rooted in relationships. Talking to one person, being the only contact for a client is so powerful. Don\u2019t think that this episode is only for people who work in the media, or are looking to be an \u2018influencer\u2019 - there are some genuinely practical pieces of advice from Rachel in our conversation that can be used in the marketing strategy of any sized business, no matter where they are in their scale up journey. Rachel can be found here: linkedin.com\/in\/rachaeltaplin https:\/\/mediamatchmaker.co.uk\/ How To Stop Worrying And Start Living by Dale Carnegie - https:\/\/www.waterstones.com\/book\/how-to-stop-worrying-and-start-living\/dale-carnegie\/9780749307233 Street Smart Franchising by Joe Matthews, Don DeBolt and Deb Percival - https:\/\/www.waterstones.com\/book\/street-smart-franchising-a-must-read-before-you-buy-a-franchise\/joe-mathews\/don-debolt\/9781599184111 The Secret by Rhonda Byrne - https:\/\/www.waterstones.com\/book\/the-secret\/rhonda-byrne\/9781847370297 The Compound Effect by Darren Hardy - https:\/\/www.waterstones.com\/book\/the-compound-effect\/darren-hardy\/9781593157241 Darren Daily - https:\/\/darrenhardy.com\/programs\/ https:\/\/podcasts.apple.com\/gb\/podcast\/darrendaily-on-demand\/id1449270369 https:\/\/open.spotify.com\/show\/6SbwYXIuLf9XEv1lZ5a6p9?si=d6db0172044543a3","author_name":"ScaleUp Radio","author_url":"http:\/\/scaleupradio.libsyn.com\/website","html":"