{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#393 - Ralf Specht gets REAL about Building Corporate Soul","description":"It\u2019s no secret that a shared purpose is crucial for the success and longevity of an organization; in fact, purpose-driven companies grow three times faster than their competitors, all while enjoying higher rates of customer and employee satisfaction. Yet when it comes to envisioning and creating a Corporate Soul, far too many companies are left in the dark.  My first book Building Corporate Soul -Powering Culture &amp; Success with the Soul System\u2122 will be published by FastCompany Press New York soon. It offers a clear roadmap for transforming the performance and value of organizations through practical and reality-tested approaches. Combining extensive research with my real-life experience as a co-founder, COO and CEO in building a company with soul, it reveals how to align value-creating employee behaviors with corporate strategy through understanding and shared purpose. Readers will discover my unique framework\u2014The Soul System\u2122\u2014which enables leaders to maximize the impact of their workforce and gain the broad acceptance of society as a whole. https:\/\/buildingcorporatesoul.com\/ https:\/\/www.linkedin.com\/in\/ralf-specht-b21b8529\/ ","author_name":"Be Real Show","author_url":"http:\/\/bereal.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22595618\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/124185728"}