{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Leaders Let the Story Do the Work with Esther Choy","description":"Persuasive storytelling creates extraordinary opportunities, allowing us to engage with customers and partners in a meaningful way.  But how do we craft a memorable story that connects with our professional goals? What does it mean for leaders to let the story do the work? Esther Choy is the President and Chief Story Facilitator at Leadership Story Lab, a consulting firm that celebrates the art and science of storytelling as an essential element of business success.  Esther also teaches in the executive education programs at Northwestern University\u2019s Kellogg School of Management, and she is the author of Let the Story Do the Work: The Art of Storytelling for Business Success. On this episode of Workplace Forward, Esther joins me to discuss the three levels of communication mastery outlined in her book, describing what differentiates proving from persuading and why effective leaders need to do both. Esther explores how her research around wealth creators and experience with family-owned companies informs her work in storytelling for business. Listen in to understand why the best storytellers are also story collectors and learn to share persuasive, personal stories without divulging your private business. Themes explored in this week\u2019s episode: Esther\u2019s 3 levels of communication mastery (and why most people get stuck in Level 2) How self-awareness + an event with a deadline can catalyze us to Level 3 Communication Mastery What differentiates proving from persuading and how effective leaders do both How Esther is integrating wealth creators into her work around business storytelling What Esther learned about first-generation ultra-high-net-worth individuals from her research for \u2018Transforming Partnerships with Major Donors\u2019 How family-owned businesses differ from other companies The connection between being a good storyteller and a story collector What senior leaders struggle with when it comes to storytelling How Esther\u2019s own leadership has changed in the last 2 years Delineating the difference between sharing what is personal vs. what is private  Why Esther encourages leaders to waste time doing something unproductive Resources from this episode:  Read along with this Workplace Forward Podcast episode's text transcript Learn more about Esther\u2019s work at leadershipstorylab.com  Follow Esther on LinkedIn, Twitter, Facebook or Instagram Subscribe to Leadership Story Lab on YouTube Read Esther\u2019s column in Forbes  Buy a copy of Esther\u2019s book, Let the Story Do the Work Listen to the Family IN Business Podcast Download Esther\u2019s research study, \u2018Transforming Partnerships with Major Donors\u2019  Explore the NPR piece on Dollywood Listen to Esther\u2019s interviews with Chris Herschend and Robert Pasin Register for Esther\u2019s monthly Story Lab I would love to hear from you! Have an idea for a podcast or a question you want me to address? Interested in additional support, resources and workshops? Here are all the ways you can interact with me! Tweet me @TeganTrovato Email tegan@brightarrowcoaching.com Follow me on Facebook @BrightArrowCoaching Follow me on Instagram @TeganTrovato Connect with me on LinkedIn: Tegan Trovato Download free tools and sign up for my newsletter, coaching and workshops at https:\/\/www.brightarrowcoaching.com\/ ","author_name":"Workplace Forward","author_url":"https:\/\/www.brightarrowcoaching.com\/","html":"