{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Develop a Brand Strategy with Lesser Evil","description":"In this episode, we talk with Caitlin Mack, Senior Brand Manager of Lesser Evil, the iconic healthy snack company. We discuss some of our favorite topics: brand evolution and strategy, packaging, innovation, marketing different SKUS, and so much more - it's a juicy one! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase! ","author_name":"Bite Into Business","author_url":"https:\/\/eatgonanas.com\/pages\/bite-into-business-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22343330\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/22343330"}