{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Louqman Parampath","description":"Roku this month began offering marketers a new kind of guarantee that they\u2019re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen\u2019s Digital Ad Ratings (DAR) audience guarantees \u2013 the first for TV streaming. \u201cIt allows them [media buyers] to see audience overlaps across every major device, channel and publisher \u2013 and effectively maximizes their return on investment,\u201d Louqman Parampath, vice president of advertising product management at Roku, said in this #BeetCast discussion with consultant Jon Watts. Parampath also discusses Roku's plans for continuing to build out its advertising platform through partnerships with other measurement companies and technology providers. ","author_name":"BeetCast","author_url":"https:\/\/beetcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22279031\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/9a3e87\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/87024947"}