{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #2 What is Branding and What Do You Sell?","description":"This week's broadcast is two-part.&amp;nbsp; First, we ask the question - &quot;What is Branding?&quot;&amp;nbsp; Then, we ask &quot;Who are you and what do you sell?&quot;&amp;nbsp; Listen as we cover the most misunderstood topic in all of business - Branding!&amp;nbsp; We'll define what it is, what it isn't and how you can create the most powerful, cult-like brand in your industry.&amp;nbsp; Then, we'll discover what you truly sell.&amp;nbsp; Scott Deming will introduce these topics, cover them briefly, then play a fifteen minute keynote presentation in front of a live audience.&amp;nbsp; This is an episode you'll want to listen to again and again! ","author_name":"SuccessCast with Scott Deming","author_url":"http:\/\/successcast.libsyn.com\/webpage","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/2226550\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/5459063"}