{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Andrew Ruegger","description":"Retailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they\u2019re most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market. \u201cBecause a retailer owns the point of sale and has a broad physical footprint, in theory they have superior data assets,\u201d Andrew Ruegger, global president of commerce at WPP\u2019s GroupM, said in this #BeetCast interview. \u201cThey have loyalty programs, but they have a high volume of transactions \u2013 so, it\u2019s refreshed and accurate.\u201d Ruegger discusses the advantages and disadvantages of retail media channels, and how marketers can potentially participate in data-driven strategies to reach online consumers at all parts of the purchase funnel. The lower-funnel activities include shoppable video and interacting with customers on  social media apps such as Snapchat. To find where you can subscribe to the BeetCast, visit this page.  The BeetCast is sponsored by Mediaocean.  ","author_name":"BeetCast","author_url":"https:\/\/beetcast.libsyn.com\/website","html":"