{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Community Inspires Product with Sly Tanenbaum, Urvin Finance","description":"One year ago, an online movement on Reddit led GameStop stock to skyrocket. The moment awakened a widespread conversation about retail investment, meme stocks, and who actually has power over the markets. Now, everyday retail investors are demanding more transparency and education in investing\u2014and they\u2019ve embraced community to get there.  Urvin Finance Head of Design Sly Tanenbaum came from that community to his current role building The Terminal, a digital product that will connect investors and provide them with the in-demand resources they need to make smarter decisions. In this episode, Sly walks through the compelling link between digital communities and product, and how product leaders can be responsive to a new public desire for community-led products. Want to add your own take? Write a note or record a voice memo, and send it to erica.irish@innovatemap.com to join the conversation. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.  Takeaways:  Communities can lead to products \u201cbigger than the sum of their parts.\u201d  The challenge in creating community-led products comes in sifting through \u201csignals\u201d vs. \u201cnoise.\u201d  Things To Listen For:  [1:30] Background on Urvin Finance and what the company hopes to achieve [2:30] Exploring the origins of the online investor community [5:30] Understanding how the community talks and APEs (\u201call people equal\u201d) [12:00] Community is appealing because \u201cconversations are free\u201d [13:30] Comparing the Urvin Finance community to what Reddit is missing  [15:00] The cost to building a community outside of Reddit [15:30] Understanding the costs and benefits of building community-led products    [17:00] Identifying common pain points in the online finance community [17:30] What Urvin means by \u201cdistributed financial analysis\u201d  [18:00] How community can create something \u201cbigger than the sum of its parts\u201d [21:00] How The Terminal is trying to bring data to one place  [25:00] The challenge: managing a community-led product design process [26:30] Understanding \u201csignal vs. noise\u201d  [28:00] \u201cYou have to push into the bubble without breaking the bubble\u201d [29:00] \u201cHow much do you need to know about the industry you\u2019re designing for to be good at design?\u201d [31:00] Learn from the people who represent or have influence in the community you\u2019re building for [36:00] How Urvin thinks about Andrew Chen\u2019s \u201ccold start problem\u201d [36:30] Why education will be The Terminal\u2019s product \u201cwild card\u201d ","author_name":"Better Product","author_url":"https:\/\/betterproduct.community","html":"