{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Sarah Personette with Doug Rozen","description":"Livestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers. \u201cLooking at the market overall, commerce on mobile is actually expected to double by the year 2025,\u201d Sarah Personette, chief customer officer of Twitter, said in this Beet.TV discussion with Doug Rozen, chief executive of Dentsu Media \u2013 Americas. \u201cThe way that we think about it is that our shopping experience essentially allows you to watch and experience video live while also buying and browsing those products.\u201d Twitter recently partnered with discount chain Walmart on a live shopping pilot. It included a half-hour variety show hosted by singer Jason Derulo, and featured products that viewers could buy directly within Twitter\u2019s app. The company will continue to push into social commerce as its development teams gather data signals from consumers, Personette said. \u201cLive shopping or social shopping is so new in terms of a consumer behavior today,\u201d she said. \u201cAt the start of covid, there were so many different shopping experiences that were immediately launched and I think we have taken a more patient approach\u2026.We\u2019re really trying to think holistically about it.\u201d Personette also discusses social audio, the growth in video consumption on Twitter, and how its programming strategy differs from those of media companies and other content providers.  To see a video version of this conversation and other episodes of \u201cAdvertising Transformation: What\u2019s Next for Converged TV and Video,\u201d a Beet.TV Virtual Leadership Summit presented by Mediaocean. please visit  this page. &amp;nbsp; ","author_name":"BeetCast","author_url":"https:\/\/beetcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22042058\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/9a3e87\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/120750326"}