{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Questions To Ask Before Showing Off Your Product","description":"To show\u2014or not to show\u2014your software is a question we hear a lot working in digital product. It\u2019s not only a big question with many answers, but one with high stakes that ultimately depends on many intersecting parts of your product process. As inspired by a LinkedIn post from Wynter\u2019s Peep Laja, Christian & Meghan unpack the critical decision to show your product to potential users, and all the smaller choices you\u2019ll have to make along the way around your messaging, brand, product usability, and selling potential.     Want to add your own take? Write a note or record a voice memo, and send it to erica.irish@innovatemap.com to join the conversation.  Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community. Takeaways:  You have a choice when deciding when & how to preview your product: Will you rely on good salespeople, or a good product?  Focus on conveying value, not trends, when showing off your product.  Don\u2019t just describe the product; describe the problem it solves.  Your team should do four things before showing your product:  Make your messaging & brand tell a valuable story Make your product easy to use  Make your product easy to learn  Make your product easy to buy Things To Listen For:  [0:00] Introducing Peep Laja\u2019s \u201cshow me the software\u201d LinkedIn post  [2:00] A comparison to car commercials  [2:50] Why there needs to be a process to \u201cshowing the software\u201d  [4:00] What\u2019s different\u2014and complicated\u2014about previewing B2B SaaS products  [5:30] What to know about showing your product at different stages of growth  [6:00] Realtors, ghosts, and raccoons  [7:50] How most preview software is counter to product-led growth  [9:30] Messaging & brand should guide how you choose to preview a product [12:00] How to marketize your product previews  [13:00] Avoiding a bait and switch with the \u201cuncanny valley\u201d  [14:45] \u201cWhat\u2019s the line between marketing and catfishing?\u201d  [15:45] Overview: The four steps to follow to preview your software well  [16:30] What to consider about messaging & brand in software previews  [17:40] But what about \u201cdesign for design\u2019s sake?\u201d  [19:00] What to do when you need to explain a complicated product  [21:00] How to think about your product\u2019s functionality before showing it off  [23:00] You have to be honest with your community about where your product is [23:30] Why absence can say a lot to your audience  [24:30] Why you must make your product easy to learn when sharing it  [27:30] Don\u2019t forget to make your product easy to buy   ","author_name":"Better Product","author_url":"https:\/\/betterproduct.community","html":"