{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AMP 272: The Content Planning Blueprint You Need for Success With Vassilena Valchanova","description":"When it comes to content marketing, failing to plan is planning to fail. Why do some marketers struggle with content planning? It isn\u2019t easy nor is it always properly valued. Sometimes, content planning gets overlooked. Today\u2019s guest is Vassilena Valchanova, a digital strategist, trainer, speaker, and blogger. She talks about why it is important to plan content consistently with a repeatable and effective framework by sharing her blueprint for content planning.   Some of the highlights of the show include: Content Planning: Focus on the right things and follow a predefined structure Pros: Goal is to promote products and give people helpful information Cons: Without a clear process for planning content, promotional content fills gap Out of Necessity: Why Vissilena created content marketing blueprint\/framework Purpose: Blueprint is a strategy document that helps with daily content planning Process: How Vissilena\u2019s content blueprint strategy works from start to finish How to create your own content planning blueprint\/framework for your company Compare\/Contrast: Plan different content pieces across different channels   Links: Vassilena Valchanova Content Marketing Blueprint: a Building Block for Content Excellence [Content Marketing Plan Template] Andy Crestodina of Orbit Media Studios Animalz Wes Anderson Ben Sailer on LinkedIn CoSchedule   Quotes from  Vassilena Valchanova: \u201cWe don't spend enough time properly planning out what messages we\u2019ll be sharing, what different types of content we\u2019ll be promoting, and how we engage our audience in different channels and in different formats.\u201d \u201cWe start creating content that pretty much feels and looks the same because we're trying to push something out quicker and will go for just an image with a standardized template design rather than focusing on really creating something unique at that point.\u201d \u201cWhat the content blueprint does is allow you to document that strategy in an easy-to-use format. \u201d \u201cThe four different segments will be the mission statement, setting up the goals, channel plan, and topic plans.\u201d ","author_name":"Actionable Marketing Podcast","author_url":"http:\/\/coschedule.libsyn.com\/podcast","html":"