{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creating Effective Influencer Relationships, with Marshall Kirkpatrick","description":" In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, \u201cwhy do I even need an influencer marketing program?\u201d Then we move on to the third \u2014 and most important \u2014 stage of building your influencer relations program: collaboration. Finally, it\u2019s a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel.   Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter.  ","author_name":"The Copernican Shift","author_url":"https:\/\/www.sprinklr.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21894554\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21894554"}