{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Secret to Successful B2B Marketing","description":"We\u2019re taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read: \u201cThe Blandscape of B2B Marketing Content Needs a Bit of Emotion,\u201d written by Ardath Albee. It\u2019s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode.&amp;nbsp; You can take a look at Ardath Albee\u2019s article here: https:\/\/customerthink.com\/the-blandscape-of-b2b-marketing-content-needs-a-bit-of-emotion\/ ","author_name":"The Copernican Shift","author_url":"https:\/\/www.sprinklr.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21839753\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21839753"}