{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"A New and Improved \u201cFirst Moment of Truth\u201d","description":"Part 2 of our deep dive into the modern marketing plan where we explore the \u201cFirst Moment of Truth,\u201d the point in time when a potential customer first encounters your product. In today\u2019s episode we\u2019ll dig into this classic marketing touch point, and then transmute it from the grocery aisle to modern channels. Plus, a quick detour into the world of SEO and SEM. ","author_name":"The Copernican Shift","author_url":"https:\/\/www.sprinklr.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21830045\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21830045"}