{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What is Google\u2019s &quot;Zero Moment of Truth&quot;?","description":"We\u2019re well into the 20th century, so why are so many marketers stuck in an outdated broadcast marketing mentality? Today we kick off a multi-part series where we\u2019ll look at the marketing plan of the future (well, the present, really), and why you need to shift your thinking from a broadcast focus, to a conversation focus. It\u2019s all about the \u201cmoment of truth\u201d \u2014 that point in time when consumers make a choice about your product or service. Welcome to 2022! ","author_name":"The Copernican Shift","author_url":"https:\/\/www.sprinklr.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21817664\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21817664"}