{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"43: Real Talking Tips - Power of Persuasion - Logos","description":"LOGOS is the second rhetorical appeal in this 4-part Real Talking Tips POWER OF PERSUASION series.&amp;nbsp;  Real Talking Tips episode 42 kicked off the mini-series with ETHOS, a speaker\u2019s authority, background, and \u2018street cred\u2019.&amp;nbsp; LOGOS is the very heart and soul of the writer\u2019s and speaker\u2019s message.&amp;nbsp; Logos provides facts, price, size, reasoning, numbers, dates, times, percentages, and function. Logos supports the argument with research, evidence, and proof to make a particular claim. These logical bits of information have a purpose and need to stand out in order to persuade and convince.&amp;nbsp; Using the movements and gestures we worked on in the  Real Talking Tips - Word Emphasis episodes 27-37 help define those key logical elements so the purpose and importance of the LOGOS stands out.&amp;nbsp; Therefore:&amp;nbsp; &amp;nbsp;Logos = Logic = Uniqueness. ","author_name":"Real Talking Tips with Elaine A. Clark","author_url":"https:\/\/elaineclarkvo.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21548558\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/117939746"}