{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Using business to save the planet, with Beth Thoren, Patagonia","description":"When Yvon Chouinard became a member of the Southern California Falconry Club in 1953, he was taught how to abseil down cliffs to view the birds\u2019 nests and it sparked a lifelong love of climbing and the outdoors. Twenty years later he founded the clothing company Patagonia. Today it\u2019s a billion-dollar business whose mission statement reads: \u201cWe\u2019re in business to save our home planet.\u201d Patagonia is at the forefront of a host of initiatives from recycling to renewable energy. It gives money to grassroots environmental non-profits, repairs garments and supports 64,000 workers through Fair Trade.  They publish films and books, fund environmentally and socially conscious start-ups, campaign and innovate in organic and regenerative farming practices. Patagonia is a living, breathing embodiment of a values-driven business. In this episode, Mary talks to Patagonia\u2019s environmental action and initiatives director Beth Thoren about the brand\u2019s vision for the future - and just how critical good business is to the fight to save the planet. To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram  ** Linkedin **  Twitter ","author_name":"The Kindness Economy","author_url":"https:\/\/portasagency.com\/","html":"