{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Allie and Lyndsay Stomp on Your Podcast Dreams","description":"This week we\u2019re dropping a new and fun episode series called \u201cBcc\u201d. And nope, not blind carbon copy, but \u2018business casual conversations.\u2019 These episodes take our guests off the thread so founders Allie and Lyndsay can have unfiltered, 1:1 chats to impart branding insights, experiment with new ideas, and pull back the curtain on creative entrepreneurism.  As you\u2019ll notice, we did not have a finalized name for this series when we recorded this episode, so you get to bear witness to an informal brainstorm as we toss around potential ideas for these founder-on-founder episodes. Today\u2019s topic is about the deeply accessible, seemingly-simple medium that is sweeping the nation: podcasting.  We take you through the strategic podcast assessment that we developed years ago using Obedient formulas and data from running our popular podcast, Fangasm. This framework is what we used to develop Brandsplaining into the bright and shining show it is today, and we go over helpful ways to evaluate if your podcast concept has legs and longevity. From content aggregation to niche to format to expertise to audience, we\u2019ll go through the 8 harsh questions you should ask yourself in order to get ahead of critical aspects of creating and running a show that way too many people overlook. And, of course, this episode has games\u2014Improvised Podcast Sponsor and Mom Jokes\u2014plus an opening \u2018true branding mystery\u2019 we attempt to solve.  So whether you are in pre-production on a podcast, or you have one up and running, we highly suggest taking your show through this evaluation and see if you can\u2019t add in more delight and differentiation so that all of your hard work results in something valuable for your listeners, and enjoyable for you.  All aboard the \u2018splain train! Link to Medium article \u2018Is Your Podcast Idea Any Good? 8 Harsh Questions To Ask Yourself\u2019: https:\/\/bit.ly\/335XUG8 ","author_name":"Brandsplaining","author_url":"https:\/\/www.obedientagency.com\/podcasts","html":"