{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#221: Andr\u00e9a Jones: Align Social Media & Content to Expand Business Growth","description":"OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Andr\u00e9a Jones, creator of the Savvy Social School and Host of the Savvy Social Podcast. She shares tips for business owners on how to best utilize social media and content, including how much time to dedicate to both. She also dives into her strategies for building brand awareness and engagement.  EPISODE HIGHLIGHTS: Andr\u00e9a learned about entrepreneurship from her parents.  She launched her first blog in 2004 and started a YouTube channel in 2007. After graduating with a degree in English Literature in 2012, she managed Marriott Hotel\u2019s social media platforms while working in hospitality. Andr\u00e9a talks about her transition from freelancer to business owner and the challenges she overcame. She started her business in March of 2014 because she wanted remote flexibility, as well as more time and freedom. She started out writing product descriptions and Facebook posts for a client. She built out her package offer and started pitching her social media services and soon had recurring business.  Her course was launched in 2017 and she transitioned the course to a membership model in 2018.   Early on, her course focused on training how to do Facebook posts, write content, and increase conversion rates. Now, her training is focused on developing leadership skills and increasing business profit.  Andr\u00e9a recommends spending one hour per week for social media posting and 30 minutes per day for engagement. Don\u2019t get lost in the scroll! Focus on providing value, showing up, and building thought authority.  Jason and Andr\u00e9a discuss the pros and cons of joining a Facebook Group. One of the greatest pros is fostering community through sharing versus posting.  Social media content that makes people feel seen and not alone is not only popular, but it\u2019s also effective because it resonates with users.  Constantly check your metrics and adjust your strategy when necessary. It takes seven to 12 touchpoints to convert a prospect into a customer.   3 KEY POINTS: Andr\u00e9a first used social media as an outlet and a way to reach out to other people who liked the same things she did, and then she fell in love with the content creation aspect. As a business owner, you should be conscious of how much time you spend on social media and creating content. Focus on your products, services, and networking. Teaching others is a way to constantly build yourself and scale your business. The three types of content you should utilize on your social media platforms include relating to users, educating users, and providing prospects with an offer.   TWEETABLE QUOTES: \u201cThe most powerful way to grow your social media platform is for people to share your content. This is virality and it\u2019s a winning strategy.\u201d - Andr\u00e9a Jones \u201cSocial media never sleeps!\u201d - Andr\u00e9a Jones \u201cCompare yourself to yourself.\u201d - Andr\u00e9a Jones CONNECT WITH JASON DUPRAT: LinkedIn | Facebook | Instagram | Youtube | Facebook Group   RESOURCES: Sign up for one of our free business start-up Masterclasses by heading over to https:\/\/healthcareboss.org\/masterclass\/ Have a healthcare business question? Text me at 386-284-4955, and I\u2019ll add you to my contacts. Occasionally, I\u2019ll share important announcements and answer your questions as well. Do you enjoy our podcast? Leave a rating and review: https:\/\/lovethepodcast.com\/hea   ","author_name":"Healthcare Boss Academy Podcast","author_url":"https:\/\/www.healthcareboss.org","html":"