{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie","description":"Many people expect quick wins from outbound and if they don\u2019t see results in a few months, they drop it altogether. This is unfortunate because the real power of outbound comes from your ability to build outbound as a long-term growth channel for your business.   In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Lead Cookie, joins me to discuss how people should be thinking about outbound and why it's such a sustainable growth channel.   We kick off the show by discussing the fact that more people are realizing that quality beats quantity when it comes to outbound leads. If you\u2019re selling high-ticket packages, one client can pay for all your future outbound efforts. Though an outbound agency may guarantee you a set amount of leads, none of those deals will close if the quality isn't there.    We also highlight how outbound gives you long-term brand exposure and helps you stay top of mind for when prospects are ready to buy. Though you might not close a deal today, you can gauge where a prospect is in their buying cycle. This gives you the ammo you need to nurture that lead and form a strategy for when that lead is ready. Want to learn how Lead Cookie can help with your outbound efforts? Feel free to reach out to us today.   Resources: https:\/\/www.vidyard.com\/podcast\/nopants\/ https:\/\/www.leadcookie.com\/   This episode is brought to you by Lead Cookie Lead Cookie is a B2B lead generation agency that focuses on quality above all else. Tired of getting burned by low-quality spammy agencies who over-promise and fail to deliver results. Then reach out to us to experience the difference at LeadCookie.com ","author_name":"Working Without Pants - Creative Entrepreneurship","author_url":"http:\/\/www.workingwithoutpants.com","html":"