{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Defining Your Niche with River Nice","description":"Brian chats with River Nice, the owner and financial planner of Be Intentional Financial. River\u2019s company seeks to reduce the harm done by capitalism to transgender and queer individuals and families by providing education, tools, advice, and a place to talk about money. Known as the anticapitalist financial planner, River shares how they found their niche by playing to their strengths and reaching out to their community. They also discuss how running a mission-driven business can serve both your community and yourself. Episode Highlights Mission-Driven Businesses serve your community and yourself. River describes a mission-driven business as a company that can project the founder into success but isn\u2019t ultimately about making money. River attributes the quick success of their own mission-driven business, Be Intentional Financial, to following their values and being honest. \u201cIt is both doing something that\u2019s not just about making money but also trying to make money,\u201d River said. \u201cMy mission is to serve primarily the trans community, and that includes me, so it\u2019s serving my clients and my community. But it\u2019s also making sure that I can have my best life.\u201d Successful businesses play to your strengths. River started their career in the tech industry but felt disenchanted with the industry after the election of President Trump. At the same time, they had a partner who was in debt from her gender transition. River sat down with their partner to help her create a budget, understand her credit card interest rates, and put together a timeline, which gave her partner an immediate sense of relief. \u201cShe was like, \u2018River, this is your thing. You need to help trans people with money,\u2019\u201d River said. River had never thought they could have inherent strengths that others do not have, so they told anybody who would listen: \u201cI\u2019m going to help trans people with their money.\u201d River got their start in financial services at Ameriprise Financial. Then, in 2019, they quit their job, came out as transgender, and launched Be Intentional Financial. River said it\u2019s been an amazing journey. \u201cI am just so happy on a day-to-day basis. Who knew life could be this good?\u201d River said. \u201cIt feels a little like bragging, but that\u2019s the point, right? The point of this podcast is that life can be this good, and you can do it, too.\u201d Define your niche. Then cater to it. Even with the intent to primarily serve the transgender community, River recognized that still included an incredibly diverse group of people. They knew they had to get even more specific to reach an audience tailored to their own skills and knowledge. River\u2019s niche typically includes people in their 20s and 30s who have come into money for the first time, whether that\u2019s having a job that provides an income more than what they need to just survive or getting an unexpected chunk of money through inheritance or divorce. Once River defined their niche, they adapted their services to meet their target client\u2019s needs. One of those needs is making people in the transgender community feel empowered by their newfound financial prosperity, rather than \u201calmost a survivor\u2019s guilt,\u201d River said. \u201cFor people who come from marginalized backgrounds to suddenly have more than they need to survive, they feel so bad that they are okay now even though the rest of the community is struggling,\u201d River said. \u201cSo being able to just to talk about that and say, \u2018Do not cut yourself off. Do not sabotage yourself.\u2019\u201d Resources + Links Be Intentional Financial website Mission Driven Business Episode with Pamela Capalad Brian\u2019s Social Media: Twitter, Instagram, Facebook  About Brian and the Mission Driven Business Podcast  Brian Thompson, JD\/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"