{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How sports can help save the planet, with Michael Doughty, Hylo","description":"More than three billion people watched the last World Cup final. The reach\u2013and potential impact\u2013of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn\u2019t yet making quite such an impact. Michael Doughty wants to change all that. A former professional footballer, he\u2019s co-founder of Hylo athletics\u2013renewable, carbon-negative and recyclable trainers\u2013and is on a mission to put considerations for the planet at the heart of the conversation around sport. But does Michael think football\u2013and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business? To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram  ** Linkedin **  Twitter ","author_name":"The Kindness Economy","author_url":"https:\/\/portasagency.com\/","html":"